Fade In Media

THE READERSHIP

“FADE IN, like Premiere, draws its share of ads from new movies, but it comes at the game from the sidelines, offering industry tales and insight, as well as frank conversation. Refreshing.”
–Los Angeles Times

Fade In attracts a readership that includes the movers and shakers that it covers, those aspiring to break in and an array of film enthusiasts who hunger for a more intelligent read. Our readers are well-educated, culturally literate people who expect more from their periodicals than gossip and glossy photos. And much like their taste in magazines, Fade In readers also demand only the finest when it comes to their apparel, electronics, cars, jewelry and spirits. Being fans of the cinema, they also buy DVDs and dine out more than the average consumer. And their purchasing power reflects an insatiable demand for the new and revered when it comes to technology.

Actor Terrence Howard
(Crash, Hustle & Flow),
Fade In reader.

FADE IN READER PROFILE
Male/Female 71/29
Median Age 34
Median Income $86,000
(31% of our readers earn $100,000 +)

35% are entertainment professionals.
15% are agency/consultants/management.
28% plan a career in the entertainment industry.
22% are film enthusiasts.

HOW THE FADE IN READER SHOPS
56% take more than 11 vacations & business trips per year.
40% purchase more than $500 of clothing per month.
70% dine out 10 times a month or more.
59% are avid DVD and game collectors.
68% purchase the latest in electronics and new technology each year.
54% plan on purchasing a new vehicle in the coming year.